Building Customer Relationships

• Strategic and key account management
• Customer service as a business opportunity
  • Colin Coulson-Thomas, ‘Winning Companies; Winning People’ (Policy Publications, 2007), chapter 10
  • Colin Coulson-Thomas, ‘Transforming the Company, manage change, compete and win’ (Kogan Page, 2002/4), chapter 5 & 6
  • John Hurcomb [Executive Editor: Colin Coulson-Thomas], ‘Developing Strategic Customers & Key Accounts’(Policy Publications, 1998)